Cultural Tourism: The Concept
and Activities to Promote it
Cultural tourism is a form of tourism that allows
people to broaden their cultural experiences by visiting
archeological sites, historical monuments, museums, being
introduced to traditional crafts and other forms of arts,
and attending cultural events such as exhibitions and
festivals. Cultural tourism is thus the only type of tourism
that offers a unique experience to tourists, an experience
that can’t be found or recreated anywhere in the world.
Promoting those unique cultural attractions to tourists will
only improve the general tourism sector and thus will
ultimately contribute to the overall development of the host
country. However, such development can only be achieved by
adopting a number of frameworks though which a variety of
cultural activities can be organised to promote cultural
1. Event Staging:
Today, cultural tourism does not rely exclusively on the
historical heritage of the host country, as newer elements
can also contribute to cultural tourism. Staging events and
marking special occasions can diversify tourism products and
thus attract new groups of tourists and visitors. Taking
part in those special events, exhibitions, and celebrations
and the travel facilities that go along with them, present
an appealing opportunity for travellers. Examples of special
events that could be organized in Amrit include:
1 Amrit Festival.
2 Amrit Marathon.
3 Amrit Athletic Games.
2. Restoration of Historical Tracks
The restoration of historical local and international
pilgrimage and trade routes, along with their lakes, wells,
hostels, shrines, and other monuments to their original
architectural and historical design will improve cultural
tourism. Routes that can be restored include religious
routes, paths followed by renowned travelers, pilgrimage and
ancient routes used by trade convoys. Also, new tourism
routes -whether hiking tracks or roads for tourist buses-
can be built in all areas. The aim of restoring historical
tracks, is to open new areas and attractions for tourists’
access, which will ultimately support the development of the
In our area (Amrit), the ancient
pilgrimage route that used to connect Arwad and Amrit with
the ancient Phoenician temples (such as “Hosn Suleiman”)
via Himin can be restored.
3- Cultural Activities
Cultural activities are considered to be the main factor
that encourages tourists to choice to visit and stay in a
certain area. Examples of such activities include:
1 Theatrical Productions, the Scouts, and Musical Bands:
Today, these are the groups that are most capable of
organizing cultural events to stimulate tourism. The local
social customs and traditional music and literature are a
rich and wealthy source of information that can be used to
broaden the tourists’ knowledge of the host country and its
culture. Tourists can experience the local heritage through
plays, musical concerts, and shows performed by the scouts
in historical areas or amongst the archeological sites.
2 Cultural Centres and Clubs: Cultural centres play
an important role in promoting cultural tourism locally and
internationally. These centres can organize exhibitions and
a variety of other cultural activities, such as public
lectures and musical concerts, to attract tourists.
3 Exhibitions: Photographic exhibitions of tourism
sites play an important role in promoting those sites.
Visitors will be attracted to the photos and the knowledge
they provide about these sites, which will motivate and
encourage people to travel and personally visit them.
Exhibitions showcasing traditional crafts, artwork, fashion
and cuisine can greatly promote the local cultural heritage.
4 Conferences: People can also experience cultural
tourism through participating in conferences, workshops,
attending historical and religious festivals and reviving
folkloric, traditional and artistic activities, as well as
through organising group and official visits. Many countries
host scientific meetings, conferences and symposiums to
promote tourism in the host country.
To be continued